These Could Be Your Success Stories

The point is -- anyone can have this kind of success. All you need are very basic writing skills, Michael's secrets and a willingness to learn the craft.

Now you may be thinking, "I can't write to save my life." Obviously, some people can't. But I've found that most people do like to write...and can!

And here's the best part -- copywriting isn't like most writing. Once you understand how this $300-billion-plus business works on the inside -- and once you've mastered the sure-fire copywriting secrets Michael passed on to me, Don and others -- you'll be amazed how easy writing winning sales letters can be.

You Don't Need High-Falutin Writing Skills!

It doesn't take a "superior intellect" to do what we do. I'm living proof of that. I'm probably no smarter than you. I was a below average student in school. Never did better than a "C."

You don't have to be an English major or literary genius, either. Ask me to dissect a simple sentence and you're likely to see one of the blankest stares you've ever seen. And I'm embarrassed to say I can count the number of books I've finished reading on one hand. (Mrs. Schefchuck, my high school English teacher, once said my reading and writing skills were that of a sixth grader. She was probably right!)

But enough about me. This letter is for and about you.

So let me ask you again: Could you write a letter like this one?

I know you can.

After all, what have I written so far in this letter that you couldn't write yourself?

I'm merely telling you about something I truly believe in -- something I believe could have a profound impact on your life. I'm telling you a real story. No fancy prose. No complicated literary technique. No mystery. No intrigue. Just plain language -- as if you and I were sitting across from one another, talking face to face.

You see, you can learn these techniques very easily -- techniques that have been proven to sell, time after time...

And that is why I'm writing to you today.

Until recently, there's been no way to learn how to become a direct mail copywriter -- unless someone like Michael takes you under his wing and teaches you the secrets and techniques of good direct mail copywriting.

No schools teach it.

No college courses offer it.

While there are books on copywriting, none can show you the business from the inside like Michael can -- and how to make the kind of money Don and I and others are making.

Here Is Your Life-Altering Opportunity

That's why we've sent you this letter today...

We've come up with an excellent way to get you the information you need to be a top-notch copywriter the industry cries out for...

As I've said, Michael is one of the best teachers in the business. In fact, the only problem with his teaching is that he doesn't do enough of it. And, even though Michael truly loves mentoring bright people, he just doesn't have much "spare" time.

So, a couple of years ago, Don and I suggested to him that we create a program that would take a small number of budding writers -- not too many, because we want to be able to give them personal attention -- and teach them the secrets of writing good sales letters. Michael gave us his blessing and...the result -- Michael Masterson's Accelerated Program for Six-Figure Copywriting -- a program designed to enable virtually anyone who can write a sentence to become a qualified, professional direct mail copywriter.

This program contains Michael's most important copywriting secrets. But it's designed to let you learn them on your own time, at home, regardless of your schedule. You can take anywhere from two months to a year to finish it. And along the way you'll receive coaching from some of the top writers in the industry.

In fact, it's the next best thing to having Michael himself sitting across the desk from you, guiding you, coaching you on the secrets of copywriting, and helping you to master them yourself.

Does it work? Just ask Stuart Jurs, who shortly after completing our program landed a copywriting job with one of the top direct mail companies in the country.

Or Karen Douglas, who once struggled to earn $18,000 a year as a writer. Two years after she finished our program she's making $50,000 a year writing sales letters part-time, while she pursues her dream of writing fiction.

Or former bartender Justin Franklin. Less than a year after completing our program, Justin's on his way to making his first $100,000 as a writer, and has 6 months worth of work lined up.

"I highly recommend your program. The step-by-step instruction shows you how to write winning sales letters and prepares you for a career in copywriting. The feedback on assignments from the Board members is invaluable in sharpening your writing skills. I received my first paid copywriting assignment within weeks of finishing the course."
-- Daniel Fischer

(Want to see some more reviews and testimonials? Then just click here...)

In This Industry, Writers Are In BIG Demand!

You see, because so few people know the secrets to writing good promotional letters, there's a tremendous backlog of letters needing to be written. For instance, one company I work for has over 150 products they market through the mail. This company needs at least one letter every six weeks for each product. That means this one company alone is going to need over 1,300 letters this coming year!

And that's just one company. There are hundreds of other companies like it. Some bigger, some smaller. A little quick math suggests that the industry will need over 250,000 letters this coming year.

And how many good qualified writers are there to write them?

Less than a thousand.

So you see, if you can learn the secrets to writing letters that can sell products, you too will be in high demand, able to practically name your price for each letter you write.

The Easiest, Most Practical Program of Its Kind

We believe this program succeeds, in part, because it gives you a practical, hands-on understanding of the art of writing winning sales letters.

For instance, one of the first exercises you'll do will help you quickly become intimate with some of the greatest sales letters in history -- so intimate that you'll develop a subconscious understanding of the techniques behind these masterpieces.

We'll show you how to quickly familiarize yourself with what's being mailed today. And how to look at sales letters as only a copywriter can.

We'll share with you some important secrets of our business, such as the Fundamental Rules of Selling, The Architecture of Romance, The Secret of Golden Nuggets, The Art of Knowing Your Prospect, and The Techniques of Power Writing.

And we'll also be doing something sneaky along the way.

You see, we've deliberately written each lesson using the same style, diction, and tone of voice we would if we were writing a sales letter. This way, as you move through the lessons, reading our words, you will develop a sixth sense of what good copywriting should sound like.

But the most important learning occurs when we guide you step-by-step through the process of creating a winning sales letter.

Using many outstanding sales letters as illustrations, we show you how to make each element of a letter or package irresistible to your audience. You'll start with the headline and envelope copy, and move through each component of a sales letter in turn, finishing up with the P.S., order form and buckslip. By the time you're through, you will have written your first package and be ready to have it evaluated by an experienced copywriter.

And if you don't get it right the first time, that's OK. We'll tell you how to improve it, and let you try a second or even third time, until your letter is of the same quality we would expect from one of our colleagues.

If all this sounds pretty simple, that's because we've worked hard to make it easy for you to learn. But the abilities you'll be gaining are actually quite profound.

In fact, once you've successfully finished the program, you'll have a skill that very few people possess. One that will put you head and shoulders over most of the writers working in direct mail today.

How can I make such a bold claim?

Well, partly because of the success my associates and I have had using Michael Masterson's techniques in our professional work. And partly from the enthusiasm and success of our students to date...

Professional Writers Tell Us -- This Is The Best Program Around!

The strongest evidence is the feedback we've received from professional copywriters who've taken the program -- people with extensive experience writing sales letters. Here are a few of their comments...

"This is the best course for copywriting I have ever seen anywhere in any form. Anyone who wants to get into direct response copywriting would benefit enormously from taking it." -- Robert Bly, author of The Copywriter's Handbook and 45 other books...

"I thought I was a pretty smart copywriter -- making over $1,000 a week with my "niche" specialty -- writing space ads. But just one concept learned from Michael Masterson -- "the Four Us" -- has rocketed my little at-home business into the $10K-a-month club. I feel I'm now part of a "Secret Club." A small, exclusive group of highly paid, specially trained individuals who are in great demand by direct marketers all over the world. It's very cool to be needed, respected, and...successful! Thank you." -- Michael Samonek

"I was a freelance copywriter for years, but was never able to break down the door separating me from the kind of financial rewards I knew direct mail writing could bring. The problem? I didn't know how to write. But Michael Masterson's copywriting program fixed that. It took me by the hand and showed me step-by-step the secrets behind successful direct mail writing -- and then actually found me high-paying assignments that let me prove I had learned my lessons well. Now my career is in high gear. I have more work than I can handle -- and I owe it all to Michael Masterson's course." -- John LaBine

"Speaking as a professional copywriter, I have to say that Michael Masterson's course is one of the best things to come down the pike I've seen. Nowhere else are so many insiders how-to details revealed so clearly. Thanks to this course it's quite possible that I'll make twice as much money this year as I did last year." -- Dave Morgan

If Michael Masterson's Accelerated Program for Six-Figure Copywriting can teach seasoned professionals secrets they hadn't known -- that help them become more successful -- imagine how valuable it is to someone who's just starting out. In one short easy jump, you can move from a rank amateur to a level of expertise few possess.

But this is still only the beginning...

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